It’s almost time for Super Bowl LX, and with it the promise of a number of new movie trailers to whet the appetite for cinemagoing during the rest of 2026. But what should fans expect to see? And, perhaps more importantly, what should they expect not to see?
A new report from Deadline suggests Marvel will skip the Super Bowl ad rush entirely, which would mean no Spider-Man: Brand New Day or Avengers: Doomsday trailers. If true, this would be a shock omission, as Marvel has a history of using the Super Bowl to tease its upcoming movies. Last year, for example, Marvel showed up with a trailer for Thunderbolts*. In 2024, Marvel fans were given a first look at Deadpool & Wolverine.
Similarly, Deadline reports that Warner Bros. will sit out the Super Bowl, which means no new trailer for Supergirl. But that’s less of a surprise than the Marvel skip, given Warner Bros. tends not to go in on the Super Bowl.
So, if Marvel isn’t splurging millions of dollars for a 30-second spot during the Super Bowl, who is? According to Deadline, we’ll see a new trailer for Michael Jackson biopic, Michael, due out April 24. We’ll also reportedly get a new trailer for Scream 7, which hits theaters on February 27.
While Marvel is sitting it out, parent company Disney is reportedly all in on the Super Bowl, with trailers for Pixar’s Hoppers and Toy Story 5 apparently due. Deadline also expects a trailer for Star Wars movie The Mandalorian and Grogu, which is due out in May.
Meanwhile, Deadline said to also expect new trailers for The Super Mario Galaxy Movie, Minions 3, and Steven Spielberg’s Disclosure Day, which comes out on June 12.
Super Bowl LX kicks off this Sunday, February 8, and will see the Seattle Seahawks do battle with the New England Patriots. Meanwhile, marketers at the biggest entertainment companies in the world will do battle for the hearts and minds of the Super Bowl’s global audience. Brace yourselves!
Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.
